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YA•YE

OUR MISSION

is to craft delicious plant-based products to advocate their powerful health benefits for the betterment of people and our planet.

YA•YE

OUR PROMISE

is to improve your quality of life through healthier food. If we wouldn’t eat it ourselves, we won’t serve it to you.

YA•YE

OUR BELIEFS

are that information is power, and that education creates change. Continuous learning is at the forefront of everything we do. We change minds and lives by providing people with reliable, evidence-based information to reduce preventable deaths & diseases - but, we believe your health and wellness extends beyond what you eat, so we’re dedicated to helping you embody a life that is good for your mind, body, and the planet.

YA•YE

OUR FOUNDER

Krissy Ostermiller

Drawing on her life-long health, wellness, and sustainability advocacy, Krissy designed YA•YE to help make plant-based eating more accessible and appealing to all, not just the yogi community. At age 14, she started eating plant-based and has been whipping up recipes and blending homemade smoothies every day since. Even in Colorado, Krissy has always struggled to find restaurants whose mission and values align with her own. Most "health" cafes buy their nut milks and vegan cheeses (which are loaded with additives, even if they're organic) from distributors, so Krissy started making her own from scratch. After realizing that it's too expensive for most people to do the same, Krissy decided to start a food business that her customers can trust. 

Along with her passion for plant-based living, Krissy brings years of sustainable waste management and digital marketing experience to YA•YE. From hand-sorting recycling and compost on her college campus at CU Boulder and at large-scale music festivals, to executing sustainable events across the US, Krissy has always been fascinated by the relationship between consumption, conservation and health. Knowing that 90% of all healthcare costs in America are spent on preventable diseases, she playfully considers her work to be "pre-med", that is, preventive medicine. 

Krissy has traveled the world in search of the most innovative and delicious plant-based cuisines, and she couldn’t be more excited to bring that international inspiration home to Colorado. In addition to being a champion for plant-based lifestyles, Krissy is also an advocate for prison reform and is actively involved with Defy Colorado, a non-profit organization dedicated to transforming the lives of currently and formerly incarcerated individuals. She frequently volunteers to mentor Defy’s EITs (Entrepreneurs in Training) in various prisons throughout Colorado, and hopes to employ EITs (post-release) in the future. Krissy's brother Michael was incarcerated for 9 years before he passed away in 2011, so giving life skills, business skills, and opportunities to people who deserve second chances is a central part of her mission. 

Follow Krissy on Instagram
YA•YE

Our Founder

Krissy Ostermiller

Drawing on her life-long health, wellness, and sustainability advocacy, Krissy designed YA•YE to help make plant-based eating more accessible and appealing to all, not just the yogi community. At age 14, she started eating plant-based and has been whipping up recipes and blending homemade smoothies every day since. Even in Colorado, Krissy has always struggled to find restaurants whose mission and values align with her own. Most "health" cafes buy their nut milks and vegan cheeses (which are loaded with additives, even if they're organic) from distributors, so Krissy started making her own from scratch. After realizing that it's too expensive for most people to do the same, Krissy decided to start a food business that her customers can trust. 

Along with her passion for plant-based living, Krissy brings years of sustainable waste management and digital marketing experience to YA•YE. From hand-sorting recycling and compost on her college campus at CU Boulder and at large-scale music festivals, to executing sustainable events across the US, Krissy has always been fascinated by the relationship between consumption, conservation and health. Knowing that 90% of all healthcare costs in America are spent on preventable diseases, she playfully considers her work to be "pre-med", that is, preventive medicine. 

Krissy has traveled the world in search of the most innovative and delicious plant-based cuisines, and she couldn’t be more excited to bring that international inspiration home to Colorado. In addition to being a champion for plant-based lifestyles, Krissy is also an advocate for prison reform and is actively involved with Defy Colorado, a non-profit organization dedicated to transforming the lives of currently and formerly incarcerated individuals. She frequently volunteers to mentor Defy’s EITs (Entrepreneurs in Training) in various prisons throughout Colorado, and hopes to employ EITs (post-release) in the future. Krissy's brother Michael was incarcerated for 9 years before he passed away in 2011, so giving life skills, business skills, and opportunities to people who deserve second chances is a central part of her mission. 

Follow Krissy on Instagram